Here I've made an advertising campaign project for Key4Life, a D&AD brief. the project was set by a charity working with knife crime around the UK. So I wanted the work to have a personal, mother orientated, feel to it. Using quotes and tag lines from parents who have lost children through knife crime. The green colour and desaturated imagery is a staple of Key4Lifes branding so I wanted to ensure I kept it feeling like their work with these things still being included in the campaign.